• Added universal search to manage lists, campaigns, and subscribers easier
• Introduced three new different monthly plans: FREE, BASIC and PRO
• Emoji picker was added 
• New drag and drop email campaign creator
• Added support for PostgreSQL in list synchronization.
• Templates Variables was added to the Presets 

Other milestones from 2017

• Blog and Support section was added
• Compatibility on a secure connection when synchronizing with the Oracle database.
• You can save specific From name and email headers
• OTP was implemented before activating an account
• Improved Verification and Authentication in verifying domains 

Here are the factors to strengthen your Email Campaign.

Know your audience 

Email blasts are overrated. Knowing your audience is one of the most important data you can leverage to improve your Email Strategy. You should know your audience prefers to receive a communication and when they are likely to engage.

This will give you a better understanding when you personalized your email to them.

Build Organic List

Do not purchase Email List. This is a big No-no in the building your email list. When you send an email to recipients that did not opt-in more likely you will land in their spam folder and your domain will be blacklisted.

It’s better to build your emails list in a natural way that people want to hear from you. It means that they have sign-up to your website, landing pages or any live events. In this way, it will ensure the engagement of the audience is high and they are interested to hear from you.

Compelling CTA

This is the most important part of your email campaign. Your call to action is your way to ask your subscribers to do this or to do that. Needless to say, you gotta to have a compelling subject line too before they read the whole content of the email. This is the part that will drive more traffic to your website not just opening your email but clicking your CTA. Be bold.

Irresistible Design

One great advantage of using Taximail is the pre-built ready to use an email template. Email design should represent your brand and the recipient will easily recognize you. This should be a smooth experience for them to know the next step.

Engagement

One way to evaluate the performance of your campaign is the engagement. Metrics such as opens, clicks, unsubscribes and more is a window from your recipient's inbox. This can indicate how they feel towards your email. The more clicks you got it means they find your email valuable. Low clicks signal that you need to improve your email campaign.

Frequency Matters

If you study your metrics carefully you can benchmark how often your recipients would like to be contacted. They can tell you using a preference center. This is a powerful tool to maintain the right expectations between the sender and the recipient. This will help you establish a healthy communication with your subscribers.

Value First

Email marketing has been perceived by many as spammy and mostly promotions. Well, there has been a truth to that. Before you ask your subscribers any purchases and what not, add value first to what you are offering.

Every interaction with your subscribers should provide value. Give them something, it may be a free download of a white paper, free phone consultation or discount code. Encourage them on how to get started with your brand.

Holiday Craze

This is the time of the year that increase of emails received as promotions are very prominent. This can get ugly to overwhelming subscribers. It is important to remain mindful of your email send out not shock your subscribers. Make a campaign that stands out in the inbox and truly they want to hear. 

Be creative with your branding, incentives your customers, reward VIP clients and measure the metric after the holiday season. This will mirror if it has been a great success and learn from it.

Make a Checklist

• Write clear subject lines
• Address your reader by name (merge_tags) 
• Brand your company
• A strong call to action
• Send HTML and plain text
• Add unsubscribe link

Monitor your engagement metrics. It doesn’t mean they opted to hear from you from last few months it means they still want to. Check for re-engagement campaign this is one of the best ways to keep your email list clean.

Use your email marketing tools in a smart way.  Plan and strategize ahead of time to see what works and what does not work. Certainly, this entails work but in return, it will benefit you in more ways than one.