Their managing editor, Roberto Popolizio asked Mr. Nawbantad to share his expert perspectives on three very pressing challenges in the email marketing industry: IP warming, blacklist monitoring, and dealing with unknown bounce rates.

IP Warming

IP Warming involves gradually increasing the volume of emails sent from a new IP address to establish a positive reputation with Internet Service Providers (ISPs) and ensure high deliverability rates for emails.

Blacklist Monitoring

Blacklist Monitoring is a way to actively monitoring and managing email sender IP addresses to prevent them from being blacklisted by ISPs or anti-spam organizations, which can significantly impact email deliverability.

Unknown Bounce Rates

Will happen when emails are not delivered due to various reasons, including invalid email addresses, full inboxes, or technical issues. Addressing unknown bounce rates is therefore essential to maintain a clean email list and improve email campaign performance.

Mr. Nawbantad explained how Taximail tackles these challenges through internal processes, automation, and AI technology that ensure optimal email deliverability and maintain a good sender reputation. These measures not only improve deliverability but also mitigate risks associated with poor email lists and unknown bounce responses.

He then showed how we help streamline email marketing processes and enhance campaign effectiveness for businesses of all sizes with our top features: branded email design systems, an intuitive drag-and-drop editor, AI content generation, responsive templates, A/B testing, marketing automation, and real-time reporting.

Looking ahead 5 to 10 years, Mr. Nawbantad predicts that AI will play a crucial role in email content creation, making it more sophisticated and humanized. Additionally, he foresees advancements in email delivery tailored to recipients' devices, indicating a shift in the email landscape. To adapt to these changes, he emphasized the importance of staying updated with industry trends and remaining relevant.

We as Orisma Technology remain committed to innovation and customer satisfaction, continuously improving Taximail to meet evolving business needs and encourage businesses to leverage their platform to enhance their email marketing communication and foster brand growth.

For those interested in learning more you can read the full interview on Website Planet.