Most importantly, small businesses need to promote their products or services in an effective and affordable way. The good news is that there are plenty of marketing tools available to help small businesses achieve their goals. 

Here are 12 of the best digital marketing tools every small business should use.

1. SEO

With so many other businesses vying for attention online, how can you make sure your startup stands out? The answer is SEO.

SEO, or search engine optimization, is a marketing tool that can help your website rank higher on search engine results pages (SERPs). By optimizing your website for relevant keywords, you increase the chances of ranking higher when potential customers are searching for products or services you offer, says Mike Khorev, SEO Director at Nine Peaks. This means that when people are searching for keywords related to your business, your website is more likely to come up first.

2. PPC

As the internet continues to grow, so do the opportunities for businesses to reach new customers. Pay-per-click advertising (PPC) is one of the most popular and effective marketing tools for small businesses today.

With PPC advertising, you can target potential customers based on their location, interests, and even the specific keywords they use when searching online. Best of all, you only pay when someone clicks on your ad—making it a very cost-effective way to reach new customers.

3. Content Marketing

Content marketing is a type of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience—with the objective of driving profitable customer action. 

This type of marketing requires a commitment to creating high-quality content on a regular basis. By high-quality content, we mean content that is 100% unique and compelling to read and relevant to your subscribers. The uniqueness of your content is a vital component. To check the parts of your content that are not unique, you can use a plagiarism checker tool. It will automatically indicate the instances of plagiarism from you content. You will be able to tweak the content after. When done right, it can be very effective in building brand awareness, generating leads, fostering relationships, and even boosting sales. 

As per a survey by isitwp, 72% of online marketers regard content creation as their most effective SEO and marketing technique.

4. Social Media Marketing

In recent years, social media has become an increasingly popular marketing tool. Businesses of all sizes can benefit from using this platform to reach out to potential and current customers. 

As revealed in HubSpot’s statistics, 64% of marketers say they invest in building social media communities to grow their brand. By creating a strong social media presence, you can connect with your target audience in a more personal and interactive way.

5. Email Marketing

Email marketing is one of the best marketing tools for small businesses today. By building a list of subscribers and sending out regular newsletters, you can stay top-of-mind with your customers and keep them updated on new products, services, and special offers.

This type of marketing is also an affordable way to reach a large audience. With careful planning and execution, you can get the most out of your email marketing campaigns and see a significant return on investment.

Taximail is one of the few examples of email marketing tools. It can help businesses improve their customer engagement and boost their sales. It also offers a number of features, such as customizable templates, a drag-and-drop editor, and powerful tracking and reporting tools.

6. Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

This type of marketing is an attractive option for many brands because it’s a relatively low-risk way to expand their reach. When done properly, affiliate marketing can be a very effective way to drive traffic and grow revenue.

7. Influencer Marketing

As one of the newest and most popular digital marketing tools for small businesses, influencer marketing has taken the business world by storm. By teaming up with social media users who have large followings, businesses are able to reach new audiences and promote their products or services in a more organic way. Influencer marketing is projected to reach $21.1 billion.

While influencer marketing can be an effective way to grow your business, it's important to choose the right influencer for your brand. Make sure to do your research and pick someone who aligns with your company's values and who has a following relevant to your target market.

8. Mobile Marketing

With the rise of smartphones, mobile marketing has become an essential tool for businesses. According to a study by Pew Research Center, almost 95% of Americans own a mobile phone. And 51% of these users have completed an online purchase using their smartphones. 

With that, it’s essential for your business to target your audience not just on desktop but most importantly on mobile. By creating a mobile-friendly website or app, you can reach a wider audience and promote your products or services easily. Mobile marketing can also be used to target your customers through various channels, such as SMS or push notifications.

9. CRM

A CRM, or CRM software is an invaluable marketing tool for businesses. It allows them to keep track of customer interactions and data, which can then be used to create targeted marketing campaigns. 

Zoho CRM is a great option if you’re looking for CRM tools. It offers sales, marketing, and customer support features on one platform. The software also has a mobile app that lets users manage their CRM data on the go.

With Zoho CRM, you can track your sales and marketing campaigns, manage customer relationships, and provide excellent customer support. The software also makes it easy to create custom reports and dashboards. 

Overall, Zoho CRM is an excellent CRM tool for businesses of all sizes. Read more about this tool in this Zoho CRM review.

In addition to generating reports.You can also extract text from images of financial documents and save the data neatly into an editable Excel spreadsheet. Stop worrying as far as you can, convert JPG to Excel with the help of this online image to excel converter that uses an advanced OCR process3.

10. Public Relations

Public relations can be a powerful marketing software, but it must be used carefully and strategically to be effective.

When done well, public relations can help build relationships with key audiences, raise awareness of your brand, and shape perceptions. It can also be an important part of crisis communications, helping you manage and control the narrative during difficult times.

But public relations isn’t a magic bullet, and it shouldn’t be the only tool in your marketing arsenal. To be truly effective, it must be used in concert with other marketing channels like advertising, digital marketing, and events. Or you can venture into checking out an independent marketing consultancy for e-commerce.

11. Blogging

Blogging is an inbound marketing tool that can be used to promote and sell products or services. By writing informative blog posts, you can attract new customers and build trust with existing ones.

When done correctly, blogging can be an extremely effective marketing tool. Unfortunately, many businesses make the mistake of either not blogging at all, or not putting enough effort into it. 

To make the most out of blogging, you need to ensure that your posts are well-written, informative, and relevant to your target audience.

12. Telemarketing

Telemarketing is one of the best marketing tools for businesses. It involves using the telephone to contact potential customers and promote products or services.

Telemarketing can be an effective way to generate leads, but it can also be a nuisance if not done properly. So, businesses should make sure they’re using telemarketing in a respectful and not intrusive way.

13. Inventory Management Software

For small businesses, managing inventory efficiently is crucial for optimizing operations and reducing overhead. Implementing inventory management software allows businesses to track stock levels, manage reorders, and prevent overstocking or shortages. This type of software is particularly important for businesses dealing with physical products, such as retail shops or those in the jewelry industry. A powerful tool like CaratIQ can help jewelry businesses keep track of inventory, from raw materials to finished pieces, ensuring that stock levels are balanced and customer demands are met promptly. The right software simplifies inventory tracking, provides real-time insights, and integrates with other business tools to streamline operations.

By incorporating inventory management software, small businesses can automate key processes, reduce manual errors, and improve overall efficiency, leading to better customer satisfaction and business growth.

Grow Your Small Business Fast with the Best Marketing Tools

The best marketing tools can help your small business grow quickly. By using the right tools, you can reach more customers and make more sales. Also, with the right marketing strategy, you can take your business to the next level.

So, what are you waiting for? Start using these tools today!