In a competitive world, marketers try their best to get consumers interested or see what they want to promote. A lot of data is sent to each recipient due to marketers’ efforts. Therefore, sending inconsistent or unremarkable information may be overlooked.

This data can be obtained by directly requesting information from customers or from statistics on previous emails, such as click statistics, which let us know what products they are interested in. This data is very valuable because we can use it in personalized marketing by sending emails with dynamic content to give each recipient a unique experience.

What are the benefits of sending emails with dynamic content?

1. Create Customer Satisfaction

Sending emails with personalized information, such as using the customer's name in the email, will make the customer feel that the email is sent directly to them, making the customer feel that the sender cares. It can also be used to send emails with content that meets the customer's needs.

2. Increase Engagement

Sending emails that contain personal information or emails that are relevant to the recipient's interests can help stimulate responses and increase engagement with the email.

3. Increase Conversion Rate

Sending promotional emails, special offers, or email content that is relevant to each customer can make it easier to make purchase decisions, subscribe, and achieve your desired goals.

4. Reduce Unsubscribe Rate

Emails that are relevant to the recipient will reduce the chances of customers unsubscribing because they are delivering what customers want and satisfying them.

5. Save Time and Resources

You don't have to create many campaigns based on customer data or interests. Instead, you can send campaigns using Merge Tags to make emails dynamic.

When it comes to emails with dynamic content, most email marketing marketers are familiar with sending emails using personal information in the form of text in the content. By using Merge Tags, which can be used in many parts of the email, such as using personal information in the email subject (Subject) or using information in the email content, such as using first and last names, phone numbers, member codes, discount codes, etc.

But did you know that in addition to the above, we can also send emails with dynamic content in other forms. To make the email have content that is directly related to each recipient which will make each email more meaningful to the recipient.

Sending campaign emails using dynamic images

You can send an email with different images for each recipient. This can be used to display different images for the content, or to send QR code or barcode images for each customer.

For this method, you will need to prepare all the images you want to use in the content to a file on the server and use the links for each image.

Add a column for the image link in your database. In the list creation step, you will need to create a field and select the image link data to import the data into the system

In the email content creation part, you will need to use the HTML code and place the Merge Tag of the image link into the <img> tag.

Note: You should send a test email before sending every campaign to test whether the image can be displayed or not. And the image file link must be a link that can display the image directly, not a download link.

Sending campaign emails with dynamic file attachments

Normally, when sending campaign emails, if there are attached files, all recipients will receive the same files. You can use the following method to send dynamic attachments, so that each recipient can download different files.

In this method, what you need to prepare is to take all the files that you want to send to each recipient to the file server and use the download link for each file.

By adding a column for the file download link in your database, and in the list creation step, you need to create a field and select the file download link data to import the data into the system.

In the content creation section, you can place the Merge Tag of the file download link in the content. You can put the link in the image, text, button, or place it in HTML code.

Note: Always send a test email before sending a campaign to test whether the link provided in the content can download the file.

Summary

Today’s marketing needs to be unique and appealing to your customers in order to gain their attention and engage them. Sending emails with dynamic content can provide a personalized and memorable experience to your customers, making it a great option for email marketers and increasing the success rate of your campaigns.

If you haven’t sent emails with dynamic content before, you can start by collecting data from your customers and using it in your email content. There are many different types of dynamic email content that can be used to suit your needs.