How open tracking works?

Every time you send a campaign through Taximail, we embed a 1 pixel invisible image at the bottom of your campaign. When a recipient opens your campaign, that 1 pixel image will be downloaded from the Taximail server and will be saved as your campaign opening statistics report.

But there are some limitations that may result in tracking the opening of a campaign that will not work, such as their subscriber or email client choose not to display images automatically. You can ask the subscriber to add you to their contact list or choose to display images in their email client to track more precise campaign openings.

In this article, you will learn about the behavior of recipients that the system can track the opening of a campaign and can not be tracked, which has 2 cases as follows.

• Can track the recipient campaign opening
• Cannot track the recipient campaign opening

Can track the recipient campaign opening

1. The recipients allow their email clients to download some blocked campaign content, including 1 pixel images. The system assumes that the recipient has opened the campaign and will be recorded as a statistical report for opening the campaign for you.

2. The recipients don't allow their email clients to download some blocked campaign content, including 1 pixel images and do the following:
   • The recipient clicks the link within the campaign. The system assumes that the recipient has opened the campaign and will be recorded as a campaign statistics report for you.
   • The recipient clicks the View it in your browser link within the campaign. The system assumes that the recipient has opened the campaign and is recorded as a campaign statistics report via a web browser, reporting the campaign opening statistics for you.
   • The recipient clicks the Unsubscribed link within the campaign. The system assumes that the recipient has opened the campaign and will be recorded as a statistical report to unsubscribed, report statistics for opening campaigns for you.

Cannot track the recipient campaign opening

1. The recipients don't allow their email clients to download some blocked campaign content, including 1 pixel images, which the system considers recipients not opening the campaigns, therefore it cannot save as a campaign report for you. Or
   • The recipient complains about spam from the email client. The system assumes that the recipient has not opened the campaign and therefore cannot record as a statistical report for opening the campaign for you. However, it will be recorded as a statistical report of spam complaints.
   • The recipient clicks the Unsubscribed link from the email client. The system assumes that the recipient has not opened the campaign and therefore cannot record as a statistical report for opening the campaign for you. It will be recorded as unsubscribe statistics report.