Learn about combined report

At Taximail, you can view campaign statistics of the same type with hashtag references. The statistics display detailed information in various aspects, making tracking of your results more convenient and clear.

Before you start

• You will need to add hashtags to campaign already.

To see aggregated statistics for all campaigns that have the same hashtag, follow these steps:

1. Select Campaigns on the main menu.
2. Select Combined report.
3. Click the plus sign (+) at the button right corner.

4. Specify the Report name.
5. Specify the name of the hashtag you want.
6. Click the Apply button.
7. Click the following tab to view the campaign Statistics reports related to the behavior of recipients, such as opening a campaign, clicking a link, unsubscribing the last 12 days or the last 12 month in the form of graphical and numerical statistics.

Report Configuration displays the information of the campaigns that are tagged with the correct hashtag you specify.

Open Rate (Open Rate = Reach x 100 / Delivered) the details are as follows:

• Opens total number of email opened times.
• Reach number of recipients who opened your campaign.
• Delivered number of emails sent.

Clicks Rate (Click Rate = Rcpt.who clicked x 100 / Delivered) the details are as follows:

• Clicks total number of times any tracked link was clicked.
• Recipients who clicked number of recipients who clicked any tracked link.
• Delivered number of emails sent.

Deliverability the details are as follows:

• Delivered (Delivered x 100 / Total Delivered)
• Hard Bounce (Hard Bounce x 100 / Total Delivered)
• Soft Bounce (Soft Bounce x 100 / Total Delivered)
• Suppressed (Suppressed x 100 / Total Recipients)
• Unsubscribed (Unsubscribed x 100 / Total Recipients)
• SPAM Complaint (SPAM Complaint x 100 / Total Delivered)

Note: **Total Delivered = Delivered + Hard Bounce + Soft Bounce + Spam Complaint
Total Recipients = Delivered + Hard Bounce + Soft Bounce + suppressed + Unsubscribed + Spam Complaint

Taximail stores the insights of who opened, and clicked the link within the email campaign, whether it was the Domain, Devices, Bounce reasons, and Locations.

The details are as follows:

Domains domain of email service providers, such as Hotmail, Gmail, Yahoo, and QQ, etc.

Devices devices used to open campaigns, such as Desktop, Tablet, Smartphone, Smart TV, Game player and Android Emulator for PC, etc.

Bounce reasons

Locations countries of recipients.

You can click the drop-down and select the following topic for more details.

Performance the details are as follows:

• Open Rate (Open Rate = Reach x 100 / Delivered)
• Clicks Rate (Click Rate = Rcpt.who clicked x 100 / Delivered)

Interaction the details are as follows:

• Open Frequency the average campaign opening frequency per recipient.
• Click Frequency the frequency of clicking links within the average campaign per user.

Deliverability the details are as follows:

• Bounced number of hard and soft bounce emails.
• Suppression Listed number of emails stuck in Global suppression from previous campaign sent. The system will not send an email and we won't deduct any credits from your account.

Feedback the details are as follows:

• Unsubscribe number of recipients who unsubscribed from your campaign.
• SPAM Complaint number of emails reporting as spam from the email service provider.