Learn about the Triggers of Automation

Why is trigger important in automation?

Trigger is the action that starts automation. You can determine how your automation works, starting with the "Trigger", which is the first condition of automation. You are able to specify exactly how an automation will start running and you can add multiple triggering conditions so that the same automation begins running multiple ways. You can select the trigger option from the automation creation or editing steps.

This article describes the properties of each trigger, including how it works.

Subscribes to a list

This trigger will start when an email list is added to any list or added to your specified list. In the event that you add more than one email list and want the trigger to work, You will need to create a "Subscribes to a list" trigger based on the number of lists you specify. And can also segment contacts within the list.

Unsubscribes from a list

This trigger will start when your contact unsubscribes from any list or unsubscribe from the list you specified.

Has been tagged

This trigger will start when the tag you specified is added to your contact list.

Has been untagged

This trigger will start when the tag you specified is removed from your contact list.

Submits a signup form

This trigger will start when someone signs up to a newsletter through any form or sign up for a newsletter through the form you specified.

If this option is enabled, automation will not start until registered users click the link from the Opt-in email to confirm.

Has been sent an email

This trigger will start when any campaign is sent or the campaign you specified is sent to your contacts.

This trigger is available for all types of campaigns, transactional emails, as well as emails sent from automation.

Has opened an email

This trigger will start when your contact has opened any campaign or the campaign you specified is opened.

This trigger is available for all types of campaigns, transactional emails, as well as emails sent from automation.

Has clicked on a link in an email

This trigger will start when a contact clicks the link within your campaign. You can specify a link. Or set it when clicking any link from a campaign you do not specifically

This trigger is available for all types of campaigns, transactional emails, as well as emails sent from automation.

Visit the web page

Before you start triggers, you need to setting site tracking. This trigger starts when a contact visits your website.

You can specify the exact URL you want, for example, http://yourdomain.com/pricing or specify a Wildcard URL to trigger when a contact visits any page in this path. Which will use the asterisk (). For example, http://yourdomain.com/features/

Tips: You can use an asterisk ( * ) at the end of the URL http://yourdomain.com/* or in the middle of the URL http://yourdomain.com/*/test.php.

Has been added a journey event

This trigger uses event tracking to start. When your contacts follow the events you've defined. This trigger lets you track the behavior of your contacts from within a variety of apps and websites.

Creates or updates a cart

This trigger will start when the product is created or updated in the basket and the process of Automation will end when the basket is deleted or empty.