The event is a visitor interaction with content that you can track freely from the website, registration, logging in, buying and adding products to the cart are examples of events that you may want to tracking.
Benefits of Events tracking
- You get clean data – the information gathered is about specific actions instead of being muddied by unrelated page.
- Availability of historical data – you can review last month’s campaign clicks even when you have changed the campaign.
To enable event tracking, follow these steps.
- Select Integrations on the main menu.
- Click the plus sign (+) at the bottom right corner.
- Select Event Tracking and click the Next botton.
- In the Integration settings section click the Activate button to connect via Event Tracking.
Note: tracking_id numbers for user account references and tracking_key verification code for user account.
- After that, click the Event Tracking and select Edit.
- The system will automatically generate the tracking_key for you. Click the Apply button to save.
Note: If you want to change the Event Key, click the Regenerate button and keep this information confidential.
- Use the following information as a parameter to post.
- tracking_id numbers for user account references.
- tracking_key verification code for user account.
- event the event name you want to track.
- visit object of the information being tracked. In the beginning, there will only be a key, the email name and the value is the email address you want to record the event. The data is sent in the form of JSON String.
Here is a sample command.
