A/B Testing your email campaigns

Taximail has tools to help you create campaigns for comparison. Starting from 2-250 versions and determining the proportion of email list to be tested as a percentage. When exporting, then after comparing the results. The system will automatically send the campaign of the winner to the rest of the email address and the results came out to reflect the reality that most recipients of e-mail needs.

To create a multi-select experiment campaign, follow these steps:

1. Select Campaigns on the main menu.
2. Click New Select to create A/B Split Campaign and click the Next button.

3. Select a list you want to send the campaign.

Note: If you select more than one list or segment, and between the lists there are duplicate emails, the system will only deliver one.

4. Select to create a Start from Scratch layout, or select the other options:
   • Pre-Designed create a campaign from theme provided by Taximail.
   • Recents create a campaign from you recently send.
   • Saved templates create a campaign from your template.
   • Paste in code create a campaign from HTML code.

5. Drag and drop the content block you want into the layout to add and format text, upload an image, attach a link to a website or download file, and more. Learn more About content blocks and their uses.

Tips: Click the Add more version button to create more than 2 campaigns.

6. When the design is complete, and you want to preview the campaign before sending. Learn more about Previewing and testing your campaigns before sending. Then click the Next button at the top right corner.

7. In the Campaign settings Select click A/B Testing

8. Set the details in the fields provided and click the Apply button.
   • Test size refers to the proportion of email lists to be randomly selected, ranging from 5-95 percent, by sliding the slide bar.
   • Test duration means the duration of the test, from hour to day.
   • Winner is means to select the winner of the highest open campaign or campaign with the highest number of link clicks within the campaign.

9. When you are ready to send, click the Send now button to send the campaign immediately.

10. You will see a confirmation message for send the campaign. Click the Confirm button.

Keep in mind that your campaign can not be edited once it has been sent out. Once the testing period has ended, the winning version of the campaign will automatically be sent to the remaining email list.