Learn about Campaign statistics reports

Updated on May 18, 2020

When you are marketing through email. Statistical reports are important to help you understand the behavior of recipients or members' participation. And collecting this information to improve your future campaigns.

After you deliver your campaign, Taximail will report detailed statistics in various aspects for you to instantly know when your contacts have opened, clicked on links, unsubscribed, etc. You can view reports on desktop, tablet or smartphone.

1. Select Campaigns on the main menu.
2. Select Sent menu.
3. Click the name of campaign you want.
4. The system will show you the campaign statistics report for various aspects as follows:
   • Open Rate
   • Clicks Rate
   • Delivered
   • Top recipients
   • Domains
   • Devices
   • Bounce reasons
   • Locations

Open Rate

Statistical reports related to the campaign opening of the recipients in graph and numbers format. Which has the following details:

• Open Rate (Reach x 100 / Delivered)
• Opens The number of times the recipient opened the campaign.
• Reach The number of recipients who opened the campaign.
• Cumulative Reach The number of unduplicated recipients reached by a campaign since launched.

Clicks Rate

Statistics report related to clicks on links in campaigns in graph and numbers format. Which has the following details:

• Clicks Rate (Recipients x 100 / Delivered)
• Clicks The number of times the recipient clicked the link in the campaign.
• Recipients or Rcpt. who clicked The number of recipients who clicked the link in the campaign.
• Click-to-Open-Rate A ratio showing how often people who open your campaign end up clicking the link in it. (Recipients x 100 / Reach)

Delivered

Statistics report related to campaign delivery. Which has the following details:

• Total rcpt. The number of emails that are prepared to deliver to the campaign.
• Bounce Bounce rate of email. ((Hard Bounce + Soft Bounce) x 100 / Recipients was sent)
• Delivered The ratio and number of emails sent to the destination mail server. (Delivered x 100 / Recipients was sent)
• Hard Bounce The ratio and number of hard bounced emails. (Hard Bounce x 100 / Recipients was sent)
• Soft Bounce The ratio and number of soft bounced emails. (Soft Bounce x 100 / Recipients was sent)
• Suppressed The ratio and number of emails trapped in the Global suppression from previous campaign deliveries. This time the system will not be delivered and will not deduct credits. (Suppressed x 100 / Total rcpt.)
• Unsubscribed The ratio and number of recipients who clicked on the link to unsubscribe. (Unsubscribed x 100 / Delivered)
• Spam Complaint The ratio and number of emails complained of spam. (Spam Complaint x 100 / Delivered)

Note: Recipients was sent The number of emails sent and credit deducted. (Delivered + Hard Bounce + Soft Bounce)

Top recipients

Click the following options to view statistical reports that the system ranks.

• Top recipients who opened The recipients who opened the campaign and the top 10 open times.
• Top recipients who clicked The recipients who clicked the link in the campaign and the top 10 clicks.
• Clicked Links Links in the campaign that was clicked and the top 10 clicks.
• Recipients who unsubscribed Top 10 recipients who clicked the link to unsubscribe.

Domains

The domain name of the destination recipients for which the campaign sent the highest number of campaigns out of the top 5.

Devices

The devices that the recipients use to open the campaign are desktops, tablets, and smartphones.

Bounce reasons

The reason the recipient's email was bouncing.

Locations

The country of the recipients of the highest 5 campaign recipients.

Note: The campaign statistics report will be archived and no further changes will be made after 60 days.